Colgate Optic White Purple Teeth Whitening Toothpaste

Colgate Optic White Purple Toothpaste removes 1 year of stains* while freshening breath with its mint flavor. With effective micropolishers, this anticavity toothpaste safely removes surface stains. Designed to be enamel safe for daily use, this teeth whitening toothpaste delivers a refreshing experience with a sweet peppermint flavor. Optic White Purple removes 5X more surface stains with micro-polishing action** for a brighter smile. Colgate Optic White uses micropolishers to brush away surface stains and help prevent new ones from forming. Optic White Purple provides the effective protection of an anticavity fluoride toothpaste.

*when brushing twice daily for 3 weeks

**vs. ordinary, non-whitening toothpaste after 2 weeks of continued use